Product development for children

Product design for Lerum AS
User testing
The Luring pirate!

" For getting the kids attention, the form and expression is really important. After adding eyes and a face to the bottle, everything became more interesting.."


Luring is a project done in collaboration with Trine Gedde, Simon Søgnen Tveit, Astrid Langnes for Lerum As, Norway.  


Our assignment was to design a bottle for kids. We worked with a user oriented design approach and design something playful and funny, a bottle the children would appreciate and be able to handle by themselfs. 


The final result is the product called "Luring"in norwegian. The english meaning would be something like the "rascals".